BE: MARKETING AND PROMOTION 11
Students will evaluate methods used by businesses to inform markets of their products, services, and ideas. They will also examine the influence of various cultures on the way businesses conduct marketing. Topics may include marketing research, market segmentation, product development, pricing strategy, and AIDA. Projects, presentations, activities and field trips will be used to develop an understanding about the methods used to attract customers to products and services. Students will be involved in the running of a student based school business by deciding which products will be sold and then order, price, market, and retail store merchandise. Designing and selling of Cambie Gear is an option.